.png)
Today’s product marketers are expected to do more with less — from defining positioning and segmenting audiences to generating campaign assets, testing messaging, and delivering performance insights. The demand for speed and clarity is high, and AI offers a transformative advantage.
The AI in Marketing & Positioning (AIMP™) Certification Course is a two-day immersive experience designed to help product marketers, PMMs, GTM strategists, and content teams harness AI to create more impactful, data-driven marketing at scale. You’ll learn how to use large language models (LLMs), prompt engineering, and automation to streamline your entire marketing workflow — from research to execution.
This hands-on course goes beyond content generation. It teaches you how to apply AI across every stage of product marketing — so you can reduce time-to-launch, increase message precision, and lead with confidence in a rapidly evolving market.
Course Highlights
✅ Create and test positioning statements, value propositions, and taglines using AI
✅ Segment audiences based on psychographics, behavior, and real-world data
✅ Analyze competitors and conduct AI-supported SWOT and sentiment analysis
✅ Generate campaigns, landing pages, and email sequences at scale
✅ Personalize messaging and creative across personas and lifecycle stages
✅ Build AI-driven GTM briefs, FAQs, demo scripts, and launch materials
✅ Align stakeholders with AI-generated summaries, visualizations, and updates
✅ Create reusable prompt libraries and internal AI playbooks for your teamsummaries and communication aids to improve cross-functional collaboration and reduce meeting fatigue.
✅ Tool-Agnostic, Transferable Skills
The methods taught are platform-independent and can be applied whether you're using commercial AI tools or an internal LLM.
✅ ProductAI™ Certification Credential
Earn your AI Product Manager Certification to showcase your ability to lead in an AI-powered product environment.
Marketing AI Professional (AIMP)
The AI in Marketing & Positioning Certification (AIMP™) is a one-day, hands-on course built to help product marketers, strategists, and cross-functional GTM teams adopt AI to work smarter — not harder. Learn how to integrate generative AI into every stage of your marketing workflow — from audience segmentation and messaging to campaign execution and performance analysis.
This course goes beyond the hype. You’ll walk away with usable prompt libraries, repeatable workflows, and AI-supported strategies to deliver clear positioning, sharper targeting, and higher-impact campaigns — in less time.
Educational Objectives
Educational Goals for the course
✅ Understand how AI transforms product marketing workflows
✅ Use LLMs to generate high-performing content and positioning
✅ Conduct AI-powered audience segmentation and persona work
✅ Build reusable prompt libraries for campaign creation and testing
✅ Analyze competitors and brand sentiment using AI tools
✅ Create GTM briefs, launch kits, FAQs, and support material with AI
✅ Drive better stakeholder communication with AI-generated visuals and updates
✅ Design AI-enhanced workflows that scale across your team or organization
Ideal Participants
✅ Product Marketers (PMMs) looking to accelerate content creation, segmentation, and campaign development using AI
✅ GTM Strategists or Growth Marketers seeking data-driven insights and faster execution across channels
✅ Content Leads and Marketing Managers aiming to scale messaging while maintaining clarity and voice
✅ Founders or Solo Marketers who need repeatable AI workflows to create launch assets and drive awareness
✅ Product Managers collaborating with marketing teams or supporting positioning and go-to-market efforts
✅ Agile Marketing Teams who want to bring AI into their sprint-based content and campaign workflows
✅ Organizations building internal LLMs or marketing copilots and need a framework for practical AI adoption
🤖 AI-Ready, Future-Proof Skills
At ProductAI, we teach more than theory — we equip you with hands-on, practical AI tools you can use immediately in your product role. Whether you're writing stories, conducting research, or building roadmaps, you'll learn to do it faster and smarter with AI.
🎓 Role-Specific Expertise
Each certification is built for a specific role — Product Owner, Manager, Marketer, or Leader — ensuring you're gaining the right AI skills for your career path. Our curriculum bridges technical depth and business strategy.
🛠 Real-World Application
ProductAI courses are designed around the day-to-day responsibilities of modern product teams. Through interactive exercises and real-life use cases, you’ll walk away with skills you can apply immediately — not just theory.
💼 Career-Boosting Recognition
Our certifications help you stand out in today’s competitive market. Backed by top-tier instruction and a strong employer-aligned curriculum, ProductAI is becoming a go-to signal for employers seeking AI-literate product talent.